Do you have plans for getting your Law firm on the first page of Google to increase leads & ROI, right?
If yes, then you are at the right blog page, keep reading!
SEO is the practice to optimize your website so that it can gain higher rankings in the Google search index.
Top 5 SEO Tips for Lawyer & Law Firms That Will Increase Leads & ROI in 2020
Improve your website loading speed
The first step would be to increase your website’s loading speed. The website’s load time gives a direct hit to your website google rankings.
Even a second of delay may reduce your page views by 11%, client acquisition(Leads & ROI) by 7%. The speed of your website can have a dramatic effect on your business.
Consider the scenario that multiple visitors looking for a law firm’s services and they found your website. But, unfortunately, it takes time while loading.and as a result the user cannot view your website in due time. Hence, increasing the bounce rate.
You can use Google’s Pagespeed Insights Tool to check your website’s performance. It will also show suggestions to boost your page speed, therefore you can contact your web developer to do everything for you.
Pay Attention to your Visitor Experience
Search engines want you to focus on improving user experience and website design. The goal is to offer the best websites that can give a well-good experience to the visitor.
First of all, make sure that your law firm’s website is responsive to both mobile and desktop devices. A lot of people would be using their smartphones to explore your services. Hence, keeping your website responsive will help you make some potential clients as leads.
(Alt text: Get more leads & ROI from law firms SEO )
The second main thing that you should pay attention to is the user experience including content on all your pages. Make sure that all your pages have text and images(with alt text) that tell the search engines about your page.
Think about the best websites that you enjoy and that’s the kind of experience you should deliver to someone who visits your website.
Use the right keywords that people will search for
The most critical part of doing SEO is to identify the keywords that are being used on the search for lawyer services or services offered by your direct competitors.
Use these keywords throughout your blog to boost your law firm website’s SEO and help you get more leads.
Create keyword specific pages
Now that you have identified all the keywords that you want to target, the next step is to start creating content such as web pages or blog posts with them.
Make sure to include the chosen keywords throughout the page. Also, don’t forget about the keywords with low volume/competition. For example, a keyword like “low prices lawyer services” is getting only 50 monthly search volume, then you have more chances of ranking for these searches easily.
Avoid getting penalized
When you have a goal for ranking your website using SEO, then the worst thing that can happen is getting penalized and you need to avoid it at all costs.
Certain activities may lead your website to get penalized:
Keyword Stuffing: Keyword stuffing refers to using a keyword too many times in your content. All search engines identify and penalize the web pages/websites that practice keyword stuffing. To avoid this, make sure that you use a maximum of 2 keywords per page and place them naturally within the content.
Spammy links / Hacked Site: Hackers are always looking for opportunities to hack into websites. Hence, if your website gets hacked, then it may redirect to spammy links/websites. Also, search engines like Google, Yahoo identify this quickly and red flag your website. Therefore, this may lead to penalization of your website.
The best way to keep a check for this is to check the Google Search Console that will help you to monitor your website. You can check all the details like clicks, impressions, and click-through rates within the console itself. Also, unfortunately, if your website gets hacked, Google search console will send you an immediate notification.
Are you interested in how to develop a personalized plan to make of your website a lead-generating machine? Click here for a 30 mins call!